Expands with an outlet at Banjara Hills, plans to
add five more in city and to expand to Bangalore
in near future
Hyderabad: OFEN, city based
Indiaís first-of-its-kind delectably European
Bakery, Patisserie and all day cafe with unique
features and concepts of the Swiss Army Mobile
Baking Wagon, the one of its kind in Asia is on
expansion spree. Comes out with OFEN EXPRESS, a
coffee shop in Alcazar Plaza & Towers, opposite
City Centre on Road No. 1 at Banjara Hills. It
will be formally inaugurated in April by a well
known socialite Ms. Pinky Reddy.
With this new outlet, Ofen kicks off its expansion
plans and would like to add another four to five
similar outlets one each at Secunderabad, Hightech
City, Kompally and two other places in city in the
next two years. Also on the anvil is plans to
expand to Bangalore. Once that happens, Ofen will
be the first city based Bakery & Confectionary to
expand outside Andhra Pradesh.
Two years since Ofen came up with the first outlet
in Banjara Hills, the place has really picked up
well. And today it enjoys lot of brand value.
Hence, realising this we want to expand fast. But,
the route adapted for this expansion is Hybrid
Franchisee-Partnership Model. It is safe and easy
to way, informed Ms. Mukti Bosco, Managing
Director of Ofen addressing a press conference in
city on Saturday.
Ofen Express is the first outlet of OFEN in a
prime place, centrally located in the Alcazar
Plaza & Towers, on Road no 1 Banjara Hills, in a
1200 sft area and caters to the niche clientele in
and around the area, informed Mr. Zain Ravdjee,
Partner Ofen Express. Alcazar Towers offers ample
parking space and is the first to have multi
storey(3 stories) parking enabled by a car lift.
Bakery industryIndia is the largest of the food
industries with an annual. turnover of about Rs.
3000 crores. The bakery products market in twin
cities is estimated to be anywhere around Rs 75 to
100 crore. The annual production of bakery
products which includes bread, biscuits, pastries,
cakes, buns, etc is estimated to be 50 lakh tonnes.
This offers a huge opportunity to Ofen as a home
grown brand. We will certainly expand, but, slowly
and steadily, informed Ms. Mukti Bosco.
The two major bakery industries, viz., bread and
biscuit account for about 82 per cent of the total
bakery products. The organised sector has a market
share of 45 per cent and the balance 55 per cent
is with the unorganised sector in the baked
products. Local manufacturers with numerous local
brands and products cater to populous segment and
contribute considerably in the bread segment.
Brand loyalty one of the main drivers of growth.
Hence we want to leverage the brand Ofen.
Ofen and OFEN Expressí mission is to maintain the
highest standards of hygiene and quality on par
with International norms. Freshness is the key to
customer satisfaction. At Ofen all products are
prepared throughout the day to guarantee quality
and freshness. Itís menus are designed for every
occasion be it working lunches, corporate meetings
or inspired cocktail parties . Ofen Express
features extensive facilities to make dining
experience comfortable and memorable, whether itís
a working lunch with your business partners or a
quiet dinner on your own or dinner with your
family, or a just a day out with your friends and
The facilities at Ofen Express include a special
lounge with internet connectivity. Executives on
the move have a quiet comfortable niche to sit and
catch up with work or have a quick meeting and
also have a quick bite with healthy options.
OFEN EXPRESS offers Veg Sandwiches, Green Veg S/W,
Cheese s/w, Veg Jalapeno S/W, Farmhouse S/w with
iced tea, Spinach corn Ciabata, the non vegetarian
range includes Chicken Breast S/w, Chicken
Jalapeno S/W, BBW Chicken S/W, Farmhouse Loaf
Chicken S/W with iced tea, Chicken Ciabatta
Italiano. It also offers Salads which include
Morocon Corn Veg Salad, Green Veg Salad, Pasta
Bell Pepper Salad, starters include French Fries,
Veg Croquets, Pastries include Chocolate Truffle,
Pineapple Fresh Cream cake, Strawberry Fresh Cream
cake, Black Forest, Cheese cake of the day, Mousse
cake of the day, Italian Mud cake, Linzertorte,
Lamingtons, Honey carrot & Walnut cake, Choc
Barquette, Choc tart, Lemon tart, Marble cake
slice, Coconut cake slice, Lemon cake slice. OFEN
has also introduced a variety of new hand made
chocolates which could be custom packaged to suit
Bakery range also include the very popular
Pineapple upside down, Banana Cake, Quiche
Chicken, Quiche Veg, Quiche Mushroom, Patties, Veg
Patties Mushroom, Patties Chicken, Croissant
Chicken etc and more.
Ofen Express offers a healthy eating choice to its
patrons with a selection of healthy items.
OfenExpress has healthy salads, sugar free cakes,
green sandwiches and breads baked with natural and
healthy choice grains like ragi, multigrain and
whole wheat to cater to your healthy eating
habits. This range includes Vegetable Baguette ,
Green Vegetable Sandwich, Vegetable Spinach
Sandwich, Cucumber and Tomato Sandwiich, Carrot
and Tomato Sandwich, Mexican Vegetable Salad,
Pasta Bell Pepper Salad, Greek Been Salad, French
Potato Salad , Salad Nicoise, Ragi Bread, Sugar
Ofen brought to city, in 2005, for the first time
a Swiss baking wagon with unique technique it was
the talk of the town. And was an instant success.
It acquired a Swiss military bakery wagon which
can make 600 to 700 breads an hour with different
cabins for different temperatures. Itís a self
contained bakery with an oven, a water pump, its
own water tank, water heater and water purifier.
It also has a dough mixer in it. The unique thing
about this is it is fired by fire wood and can
also run on charcoal.
'Happening Outlets' of Hyderabad...