Ofen
Expands with an outlet at Banjara Hills, plans to add five more in city and to expand to Bangalore in near future
 

Hyderabad: OFEN, city based India’s first-of-its-kind delectably European Bakery, Patisserie and all day cafe with unique features and concepts of the Swiss Army Mobile Baking Wagon, the one of its kind in Asia is on expansion spree. Comes out with OFEN EXPRESS, a coffee shop in Alcazar Plaza & Towers, opposite City Centre on Road No. 1 at Banjara Hills. It will be formally inaugurated in April by a well known socialite Ms. Pinky Reddy.

With this new outlet, Ofen kicks off its expansion plans and would like to add another four to five similar outlets one each at Secunderabad, Hightech City, Kompally and two other places in city in the next two years. Also on the anvil is plans to expand to Bangalore. Once that happens, Ofen will be the first city based Bakery & Confectionary to expand outside Andhra Pradesh.

Two years since Ofen came up with the first outlet in Banjara Hills, the place has really picked up well. And today it enjoys lot of brand value. Hence, realising this we want to expand fast. But, the route adapted for this expansion is Hybrid Franchisee-Partnership Model. It is safe and easy to way, informed Ms. Mukti Bosco, Managing Director of Ofen addressing a press conference in city on Saturday.

Ofen Express is the first outlet of OFEN in a prime place, centrally located in the Alcazar Plaza & Towers, on Road no 1 Banjara Hills, in a 1200 sft area and caters to the niche clientele in and around the area, informed Mr. Zain Ravdjee, Partner Ofen Express. Alcazar Towers offers ample parking space and is the first to have multi storey(3 stories) parking enabled by a car lift.

Bakery industryIndia is the largest of the food industries with an annual. turnover of about Rs. 3000 crores. The bakery products market in twin cities is estimated to be anywhere around Rs 75 to 100 crore. The annual production of bakery products which includes bread, biscuits, pastries, cakes, buns, etc is estimated to be 50 lakh tonnes. This offers a huge opportunity to Ofen as a home grown brand. We will certainly expand, but, slowly and steadily, informed Ms. Mukti Bosco.

The two major bakery industries, viz., bread and biscuit account for about 82 per cent of the total bakery products. The organised sector has a market share of 45 per cent and the balance 55 per cent is with the unorganised sector in the baked products. Local manufacturers with numerous local brands and products cater to populous segment and contribute considerably in the bread segment. Brand loyalty one of the main drivers of growth. Hence we want to leverage the brand Ofen.

Ofen and OFEN Express’ mission is to maintain the highest standards of hygiene and quality on par with International norms. Freshness is the key to customer satisfaction. At Ofen all products are prepared throughout the day to guarantee quality and freshness. It’s menus are designed for every occasion be it working lunches, corporate meetings or inspired cocktail parties . Ofen Express features extensive facilities to make dining experience comfortable and memorable, whether it’s a working lunch with your business partners or a quiet dinner on your own or dinner with your family, or a just a day out with your friends and family.

The facilities at Ofen Express include a special lounge with internet connectivity. Executives on the move have a quiet comfortable niche to sit and catch up with work or have a quick meeting and also have a quick bite with healthy options.

OFEN EXPRESS offers Veg Sandwiches, Green Veg S/W, Cheese s/w, Veg Jalapeno S/W, Farmhouse S/w with iced tea, Spinach corn Ciabata, the non vegetarian range includes Chicken Breast S/w, Chicken Jalapeno S/W, BBW Chicken S/W, Farmhouse Loaf Chicken S/W with iced tea, Chicken Ciabatta Italiano. It also offers Salads which include Morocon Corn Veg Salad, Green Veg Salad, Pasta Bell Pepper Salad, starters include French Fries, Veg Croquets, Pastries include Chocolate Truffle, Pineapple Fresh Cream cake, Strawberry Fresh Cream cake, Black Forest, Cheese cake of the day, Mousse cake of the day, Italian Mud cake, Linzertorte, Lamingtons, Honey carrot & Walnut cake, Choc Barquette, Choc tart, Lemon tart, Marble cake slice, Coconut cake slice, Lemon cake slice. OFEN has also introduced a variety of new hand made chocolates which could be custom packaged to suit any occasion.

Bakery range also include the very popular Pineapple upside down, Banana Cake, Quiche Chicken, Quiche Veg, Quiche Mushroom, Patties, Veg Patties Mushroom, Patties Chicken, Croissant Chicken etc and more.

Ofen Express offers a healthy eating choice to its patrons with a selection of healthy items. OfenExpress has healthy salads, sugar free cakes, green sandwiches and breads baked with natural and healthy choice grains like ragi, multigrain and whole wheat to cater to your healthy eating habits. This range includes Vegetable Baguette , Green Vegetable Sandwich, Vegetable Spinach Sandwich, Cucumber and Tomato Sandwiich, Carrot and Tomato Sandwich, Mexican Vegetable Salad, Pasta Bell Pepper Salad, Greek Been Salad, French Potato Salad , Salad Nicoise, Ragi Bread, Sugar Free Cakes.
Ofen brought to city, in 2005, for the first time a Swiss baking wagon with unique technique it was the talk of the town. And was an instant success. It acquired a Swiss military bakery wagon which can make 600 to 700 breads an hour with different cabins for different temperatures. It’s a self contained bakery with an oven, a water pump, its own water tank, water heater and water purifier. It also has a dough mixer in it. The unique thing about this is it is fired by fire wood and can also run on charcoal.
 

May'2007
Hyderabad
 

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