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Baskin Robbins
America’s largest Ice Cream Parlor brand
launches ‘Store of the Future’ at Hyderabad.
Hyderabad: Baskin Robbins
launched its first new international look store in
Hyderabad, called the "Store-of-the-Future" look.
Innovatively the store was inaugurated by the
children from Don Bosco Navajeevan Street
Children’s Home.
The look, which portrays soft lighting, warm
colors and fun-filled wallpaper, promises a whole
new fun-filled and exciting experience for every
customer that walks in. At the launch, children
from Don Bosco Orphanage were invited to
experience the new look and were treated to a
scoop of their favourite flavors. The store also
opened with a warm invitation at Liberty Plaza
extended to all the residents of Basheer Bagh to
come and be a part of the new experience with a
free scoop of Ice Cream.
A part of the joint tie-up with the UK based
Allied Domec Group and the Ghai group in India,
Baskin Robbins, America’s largest Ice Cream parlor
brand lives up to its image in India too, with its
successful presence of that expands to 60 cities
all across the country.
Speaking at the launch, Mr. Pankaj Chaturvedi,
CEO, Baskin Robbins said, "Being the largest
International Ice Cream chain in India, we have a
large responsibility to reach out to all our
customers across the country and invite them to
experience the fun and magic of the Baskin Robbins
worldwide image. And at the same time not
compromise on the quality and service that the
brand promises."
With a range of flavors of 31 flavors, Baskin
Robbins continues the fun to its customers by
delivering unique flavors such as After Ate,
Orange Chocolate, Banana Strawberry, and Litchi
Gold Swirl. It’s Flavor of the Month concept
brings to its customers in September, Green
Goblin; a unique combination of tingling mint with
natural vanilla and dark chocolate. Top this
flavor or any of its flavors with exciting
toppings of Hot Chocolate Fudge, Pineapple Sauce
or Strawberry Toppings to get that out of the
world experience. This magical experience only
doubles with their unique products such as Banana
Split, Shakes and Blasts and the yummiest freshly
made Waffle Cones dipped in Chocolate!
-September' 2002
Reachout's News Bureau
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