Digital Shoppy
India's first "Click and Mortar" consumer electronics showroom is 
Celebrating its first anniversary

Hyderabad: Digital Shoppy,located at somajiguda is the biggest centrally air-conditioned showroom for Electronic Products in the city.

The shop has the entire range of consumer electronic products like Colour tv's , Refrigerators , Washing machines , Microwave ovens , AC's , Floppies , Music cassettes , Compact discs and Internet products. More than 300 Models are on display at its showroom in Somajiguda.

Even after stepping into the store , a visitor would like to get more details of the product in an easy to use digital form , the visitor can use any of the four units to look up the portal for more information and also take help from the staff to take the right purchase decision .

The multibrand 3000 square airconditioned showroom offers the facility of browsing the website www.digitalshoppy.com , on four terminals in the shop.

The website features all electronic products available in digitalshoppy . However the best advantage for a shopper is the availability of one particular feature .. that of comparing the selected item with other brand.

Whether you select a CD player or an airconditioner , you can compare them with products of other brands. A series of clicks on the comparision page would also enable you to have a look at the product. The best part of the site is its updated every day so you can be rest assured about latest offers, exchange programmes etal..

The website also allows you to place orders , though payments cannot be paid online .The ordered product will be delivered at your door through courier service and the payment through a cheque collected.Yes if you want to specify any courier company ,you can have that also!Browsing digitalshoppy.com may be somewhat time consuming because its heavy visuals , but browsing the site at the shop is a very pleasant experience. Reason. It's offline.

The Portal is the first of its kind in Indian in retail marketing of consumer durables.One can place orders for products for delivery within India from any part of the world.

Presently Digal shoppy is celebrating its first anniversary and as a part  of its celebrations has introduced a massive '123 days non-stop festivity' till September 18th 2001 offering 8001 sure gifts worth over Rs 10,00,000.

A .Mahesh Raju , an IIT Delhi Alumni with 15 years in the consumer electronics marketing is the Managing Director of director of Digitalshoppy.

May'2001

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