Hyderabad: Javagreen is a nationwide chain of gourmet coffee and food cafes from the Reliance Group. Set up with the aim of providing a world-class product and service experience, at affordable prices, by the Rs.70, 000 crores behemoth, Reliance users in a new and exciting format of cafes to India.

Javagreen has been designed as a neighborhood gourmet coffee shop that is fast, friendly and fun. With hot and cold coffee-based beverages, fine teas, granitas and milk smoothies in a variety of international and popular regional flavours as well as innovative product offerings like paninis, pastries, confections and other snacks, this retail format introduces an exciting range of F&B products. The News gets better! Hot coffees and teas start at Rs.15. Even the most expensive Hazelnut latte or an icy cold Orange Milano (orange flavoured cold coffee with cookies and whipped cream) would put you back by just Rs.35. “We want Javagreen to be a habit, not an indulgence,” says Nina Kothari, daughter of Dhirubhai Ambani, who is closely involved in mentoring Javagreen.

Investing in best-in-class equipment, back-end processes, R&D, Javagreen targets to improve the value offering to the end-customer. With special emphasis on quality, Javagreen aims to deliver a consistent service experience across the country. In line with Reliance’s philosophy, it will be benchmarked with the best and reflect all elements that are world-class. Javagreen expects to be a high quality Food & Beverage (F&B) operation with all products at price points that delight the discerning customer. “Father would always ask, why cannot all Indians enjoy a global experience?” reminisces Nina. And following her illustrious father’s footsteps, she and her team have put in place today something her father would be very proud of!

Javagreen is currently operational as a store-in-store format within 72 Reliance WebWorlds across nine Indian cities - Chennai, Bangalore, Hyderabad, Kochi, Ahmedabad, Pune, Mumbai, New Delhi and Kolkata. Apart from the store-in-store model, Javagreen will also have independent, full-service, flagship outlets – the first such outlet is already operational at Spencer Plaza, the largest shopping mall in Chennai.

The sheer number of Javagreen stores planned – over 250 retail outlets in 104 cities initially, plus over 800 eventually in multiple formats will create multiple customer touch points and build a relationship with its customers. Javagreen aims to be a business focused on continual value to its customers on the backbone of an efficient business operation.

 The international experience of coffee & food products at quality that will delight you and prices that will surprise you? 

At WebWorld you can also surf the net, play games, view movies and video chat with people across the globe through our broad band serivce making Javagreen a truly connected café.

 So the next time you want a refreshing cup of coffee or a quick and filling bite or for that matter just want to take some time off from your hectic life, do drop into Javagreen. And we are sure you will go Ah! Javagreen.

-MK
October'04
Reachout News Bureau