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Oyzterbay
Oyzterbay opens
second exclusive outlet in Hyderabad
Somajiguda store marks 41 outlets milestone in
just year and half
Hyderabad: Oyzterbay, the design leaders in
contemporary jewellery for young women has
launched its second exclusive outlet in Hyderabad,
at Somajiguda. Oyzterbay now has 41 outlets across
the country in a span of 20 months, reinforcing
its position as the fastest growing jewellery
retail chain in India.
With the opening of Somajiguda store, Oyzterbay
ranges will now be available at 4 outlets in the
twin city. The outlet follows close on the heels
of Oyzterbay’s presence within Lifestyle and
Shoppers Stop, and the exclusive outlet in
Secunderabad at Paradise Circle.
Mr. Himanshu Mehta, Franchisee, Oyzterbay said,
"The store will bring more Hyderabadis closer to
the international trends in jewellery designs. The
new store will enable customers to select from
over 1000 exclusive designs in Diamonds, 24 Kt
Gold, 22 Kt Gold, 18 Kt Gold Gemset and Sterling
Silver jewellery. It also offers a gifting option
that is precious yet not over the top in terms of
pricing."
The Oyzterbay ranges are affordably priced from Rs.
500 onwards, and are targeted at young women and
the gifting markets. The company carved a niche by
positioning diamond, gold, sterling silver and
other precious jewellery as fashionable, cool and
yet affordable, a platform to which no player in
the Indian industry can stake claim today.
The current highlight at the new outlet is
Oyzterbay’s latest offering the dazzling "Oyzterbay
Autumn 2002 collection". The new designs are
iridescent interpretation of innate beauty of
authentic diamonds in three exclusive ranges - the
Oyzterbay Limited Edition, the Moonlight
Collection, and the "Your First Diamond"
Solitaires. The glittering collection has diamonds
generously spangled over delicately sculpted
precious metal with yellow gold reflecting the
auspiciousness of the festivities and white gold
standing testament to the purity of the season.
Oyzterbay targets to reach 50 outlets by early
2003. Mr. Vasant Nangia, Chief Executive Officer,
Oyzterbay added, ‘The growth of the Oyzterbay
chain is testimony to the success of the Oyzterbay
model and the potential of jewellery brand
targeted at the young. We have carved a unique
niche in the market, and created a brand new
category of affordable jewellery for young people’
About Oyzterbay:
Oyzterbay is setting standards for design in
the jewellery industry and is clearly the leader
in high quality, contemporary jewellery for young
women. Its tag line "Jewellery for the Living" has
become synonymous with the entire gamut of
occasions where modern young women would like to
wear stylish and affordable jewellery: jewellery
for work, jewellery for evening wear, jewellery
for precious occasions like birthdays and
anniversaries, and, everyday, for the pleasure of
wearing. Oyzterbay’s collection comprises over
1200 designs in 18, 22 and 24 karat Gold and
Sterling Silver, using natural coloured gemstones
and affordably priced between Rs. 500 to Rs.30000
/-.
Showcased nationally in stylish and contemporary
Oyzterbay signature stores, the products are a
statement of style defined by the interplay of
precious metals and gemstones and crafted to
perfection based on exclusive designs created by
the team of award-winning jewellery designers.
Striking and original, the sophistication and
subtle details in the designs promise to make a
bold but striking statement that defines the
distinct identity that is Oyzterbay.
-November'2002
Reachout's News Bureau
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