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Planet Fashion
The
mega menswear store chain
FESTIVAL SHOWCASES OVER 5000 TIES; LARGEST EVER
TIE COLLECTION IN INDIA
Hyderabad: Planet Fashion, the mega
menswear store chain, along with India’s leading
apparel brands including Van Heusen, Allen Solly,
Louis Philippe and Peter England is announcing a
grand "Tie Festival", showcasing a huge selection
of over 5000 world-class ties. The Planet Fashion
Tie Festival celebrating this quintessential
fashion accessory will be on till 10th January
2003.
With a range comprising of exciting themes, knots,
types and international designer labels, the
Planet Fashion Tie Festival is an exhibition cum
sale of a wide variety of ties, taking place under
a single roof for the first time. The range
includes a variety of themes such as Fun Ties,
Club Ties and Sports Ties. The Tie Festival also
features various styles of ties including Bow
Ties, Pearl Ties, Seven Pleated Ties and a host of
others. The stores are staffed with ‘Tie
Consultants’ to help customers understand and
learn the various tie knots - from the dressy
Windsor knot to the sporty Samosa knot.
The Planet Fashion Tie Festival showcases
exclusive ties such as the "Good Luck
Constellation" range of ties, with ties in every
Zodiac sign; and introduces, for the first time in
Hyderabad, the exquisite "Shibori Collection" a
range inspired by an ancient Japanese "tie and
dye" art form. Also available are limited edition
ties from leading international brands including
Donna Karan, DKNY, Yves Saint Laurent among many
others.
Speaking about the new collection of ties, Mr.
Sandeep Ganapathy, National Retail Operations
Manager, Madura Garments states, "Our exquisite
collection of ties is targeted towards consumers
looking for a comprehensive range that offers ties
for all occasions. This fun-filled Tie Festival
showcases a Tie Collection that has been put
together by our top designers. This festival is
being toured across the major cities and metros in
India and showcases the tie as a must-wear fashion
accessory for the boardroom, dinners and special
occasions."
Also on display at the Planet Fashion Tie Festival
are unique ‘Giant Ties’, each measuring around 30
feet in length. These must-see ties remind
customers of the vast range on display. The
concept of a Tie Festival originated because more
Indians are wearing this all-season fashion
accessory. With more office-goers buttoning up,
the Tie Festival offers customers a chance to find
a tie in their colour, style, theme and pricing
preference.
Speaking on the occasion of the Planet Fashion Tie
Festival, Mr. Sandeep Ganapathy, National Retail
Operations Manager, Madura Garments, states, "We
have seen more people in India take to wearing
ties in the corporate sector, with the accessory
making an appearance at formal dinners and special
occasions as well. With this unique Tie Festival,
customers get what they are looking for, namely
good quality ties in a wide range of styles,
themes and innovations."
The Planet Fashion Tie Festival In Hyderabad has
stocked over 5000 ties under one roof in a move
towards promoting one of the most popular fashion
accessories in men’s apparel. It is expected to
attract customers of all ages, eager to choose
from a world-class collection of ties.
The Tie Festival is on till 10th January 2003. The
price range starts from Rs. 195/- for the basic
solids to the exclusive international designer
labels priced at Rs. 2,395/-. The Tie Festival is
on display at the Planet Fashion Showroom, located
at: Planet Fashion, Abids Road, Hyderabad.
The Planet Fashion Tie Festival is offering all
customers an exciting "Buy 3 Get 1 Free Offer"
that runs through the duration of the Tie
Festival. Customers can shop for their favourite
ties while simultaneously admiring India’s largest
ever collection of this all-season fashion
accessory.
-January'2003
Reachout's News Bureau
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