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Tata International launches Stryde Range of Leather Products in Andhra Pradesh


Hyderabad: Stryde, a footwear brand from Tata International has launched a range of shoes and other leather products in Hyderabad. Hamburg Dockers, Gold Coast Derby, Palermo slip, are just a few contemporary international styles of footwear that Stryde offers in the state. The gamut of shoes and leather products include Mens Dress Shoes, Mens Casual Shoes, Ladies Dress Shoes, Ladies Casual Shoes, Floaters, Sandals, Ladies Vanity Bags, belts, wallets, portfolios and apparels.

The Men’s Footwear comprise of Formal Shoes, Semi Casual Shoes and Casual Shoes. Ladies footwear comprises of Pump Shoes, Sandals-Leather & synth, Boaters and Top end chappals-Leather & Synth. Leather articles include Belts, Wallets, Office Bags, Ladies Purses, Sling Bags and other accessories. The leather garments include Jackets for men and women and shorts.

Stryde promises to be the hottest trend this summer with over 30 styles of Men’s footwear, 45 styles of those attractive ladies’ numbers they call shoes, lots of accessories and absolutely sensational sizzling new leather garments. Made of the finest leather and incorporated in the latest styles, Stryde products are available all across the state through Perfect Enterprises, Distributor for Andhra Pradesh. These exquisitely crafted products are sold in cities across the state through existing retailers as well as exclusive Stryde outlets.

Since its launch, Stryde has become a rage amongst the fashion and quality conscious customers. Stryde fulfils the pent-up demand of the public for International styled leather products and is determined to revolutionize the leather fashion footwear industry in India.

Stryde comes from Tata International, India’s largest international trading company in the private sector. With an annual turnover of US $ 500 million, Tata International is the international business arm of the Tata Group. The company has been selling and exporting high quality and fashionable leather products across the world for the last 25 years. Tata International has the largest leather tannery in India which is rated among the top three in the world. After meeting the exacting standards of the fashion conscious markets of Western Europe, USA and the Far East and being the favoured supplier of leather and leather products to the world’s renowned brands it now brings its stellar line of products in India.

Tata International Ltd has always been a pioneer in leather technology and product styling. The Stryde range of products are made from expertly selected leather with care being taken to provide value for money by using exceptional quality material inputs.

The company feels it has a clear advantage with the brand and fashion conscious segment it is targeting with its positioning of a life-style brand, offering ‘International styles at affordable prices between Rs 750 to 1999/- for shoes’. In house research had revealed a dearth of international styles at reasonable prices in the 21-33 age group segment and it is this gap it plans to address. Already the company is a major supplier to well-known European brands like Peter Kaiser, Gabor, Bally, Hush Puppies and Clarks and is in step with international designs and trends.

So if you are not too keen to travel to your usual store/s, just step into the nearest Stryde store and shop in your best international styling product s here in your own city at the most affordable price tag. Ladies may check out the latest offering that are updated every month to keep in tune with changing fashion. Gentlemen may like to flatter their feet with the new Rebel heart, Noir range, Night of the Scorpion, Last of the Samurais and Shanghai Surprise ranges. If you are that finicky kind, do not feel left out. Stryde will offer customized shoes to fit each contour of your feet very soon. Until that time, check out the Stryde exclusives.

Reachout's News Bureau
February '2003

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