Tanishq offers a rare exchange opportunity
Exchange old gold of any karatage for 22 kt Tanishq jewellery 

Hyderabad: Tanishq, India’s leading national jeweller,launched a unique jewellery exchange scheme called Impure to Pure at Tanishq’s boutique at Punjagutta which will be on till 21st April. Impure to Pure is a scheme where jewellery buyers can exchange their impure jewellery of any karatage for Tanishq’s pure 22 kt jewellery. During this period, Tanishq offers to Value customers’ old gold as 22 kt even if it is of lesser karatage. All jewellery upwards of 19 k will be valued as 22 k at no extra cost. However for karatage below 19, the customer will have to bear the difference till 19 and then avail the benefits of the scheme and have it exchanged for Tanishq jewellery.

After testing the old jewellery, if a customer does not wish to exchange, Tanishq will offer a discount on the jewellery purchased by the customer. To avail of this offer, a customer only needs to check his jewellery for the purity of gold.

Speaking on this unique exchange Mela, Tanishq’s Senior Manager-Sales & Marketing, Saroja Y L said, A research has indicated that under karatage is highly prevalent in the market place and customers exchanging their old gold will end up exchanging it for under karatage jewellery. Also, the customers are not sure of the right valuation of their old gold as most processes of valuing old gold is primitive. We, at Tanishq offer this Impure to Pure scheme to relieve customers from their under karatage woes."

This is an extremely valuable opportunity presented by Tanishq to obliterate all ambiguity from a consumer’s mind while exchanging jewellery. Coupled with the TATA name Tanishq’s new scheme offers a most trustworthy mode to have old gold exchanged.

The internationally acclaimed Karatmeter uses X-rays to give an exact reading of the purity of gold in just three minutes, giving the consumer an unmatched benefit when buying or selling gold. The system is designed to give an accurate and quick reading of karatage of gold jewellery in the most scientifically proven, non-destructive means of testing the purity of gold. 

Each and every piece of Tanishq jewelry is manufactured at an integrated facility that ensures highest quality control at each stage of manufacturing ranging from refining to alloying to the final finishes. Every piece is guaranteed and certified in writing.

In a short span of five years Tanishq has become India’s Jeweller of Choice. Even today Tanishq is the only national jeweller in India with an unmatchable consumer reach through 52 exclusive boutiques in 40 cities. This brand today commands the respect of over one million customers. 

The company’s constantly evolving range begins from gold jewellery in 22 Kt and extends to very affordable diamond studded jewellery. Tanishq’s jewellery prices start from a very affordable Rs. 600 and has special custom designed high value sets at the top end. Tanishq offers exchange for any jewellery and also offers a savings scheme called Golden Harvest.

About Tanishq
Over the past five years, Tanishq has grown from five boutiques in four towns in 1996-97 to 48 boutiques in 38 towns in 2000-2001. Tanishq owes its success to the quality of its products, the breathtaking designs, the purity, the genuineness of the diamonds Tanishq supplies and the services the company provides. Tanishq prides itself on the ethical practices and transparent consumer-oriented policies it follows.

Tanishq is the only national jeweller in India available today through 48 exclusive boutiques in 38 cities. The company’s range consists of plain gold jewellery in 22 Kt and diamond studded jewellery in 18 Kt. Tanishq’s gold jewellery prices start from Rs. 600. Tanishq is the only jeweller that certifies the quality of precious stones in writing. Tanishq offers guarantee on the purity of its 22kt jewellery as well. Tanishq has a very attractive exchange scheme for gold jewellery at its boutiques. Apart from offering gift vouchers in various denominations, Tanishq has also recently introduced the "Golden Harvest" savings scheme. 

-April 2002
Reachout's News Bureau