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Trouser
Town
The only store in Hyderabad dedicated
solely to readymade trousers
The Undisputed leader in readymade garments in
India launched 'Trouser Town'- the store for
exclusive readymade trousers, in Hyderabad
situated in the White House. The spacious
showroom, which is right in the hub of the
commercial centre, Begumpet is centrally located.
A revolutionary concept in garment retailing.
Trouser Town will stock all trouser brands of
Madura Garments- Allen Solly, Van Heusen, Louis
Philippe, San Frisco, Spiritus, Allen Solly
Outdoors and Elements.
With the opening of Trouser Town, Madura Garments
has once again established its leadership in the
readymade clothing industry.
Trouser Town is a whole new concept in retailing,
it is the only store in India dedicated solely to
readymade trousers. In the last few years the
trouser market has seen a tremendous growth with
more people moving away from the traditional
tailor-made segment to readymade trousers. Madura
Garments has already shown its commitment in this
area by launching an exclusive trouser brand- San
Frisco in 1999. Thus the concept of a readymade
trouser store has been the result of this
innovative launch.
Furthermore, trouser shopping can be quite
time-consuming to many. As Prakash Nedungadi
President, Madura Garments opines, "after
extensive consumer research we believe that there
is no single place that can provide consumers with
the exact fit, price, color and brand. Thus there
existed a clear need-based gap in the market,
which Madura Garments has moved in swiftly to
fill.
Trouser Town is part of Madura Garments plan to
enter the world of trouser retailing. Aimed at
young, urban professionals, Trouser Town will
provide them the convenience of buying readymade
trousers with a tailor-made fit and style, speed
over 3,500 sqft of air-conditioned luxury.
With over 5000 trousers, 30 different
colours, 17 different fabric options that range
from Terry wool to Tussar, 7 comfortable fits,
special washes and finishes including peach and
wrinkle-free trousers, the new outlet Trouser Town
has the ultimate range. The styles vary from
formals to cargoes, and are available in odd waist
sizes for more precise fit. And should the
trousers still require altering, Trouser Town
provide on the spot alteration in twenty minutes,
while shoppers wait or browse around in its
luxurious lounge.
The prices available at Trouser Town range from
Rs.495 to Rs.1,395 to suit every pocket. The
showroom will stock over 4,500 trousers of all the
leading international brands of Madura Garments,
giving Trouser Town an edge over other retails
outlets in the country. With more such stores
planned in other cities, consumers can finally
look forward to a store that will provide a vast
range in trousers as well as prices.
-GK
Nagaraj
Reachout's News Bureau
March'2001
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