Hyderabad|India|April: Leading German bedroom and kitchen brand, Nolte Group, a 620 milllion Euro manufacturing company makes its entry in Hyderabad with its exclusive concept store `Nolte Home Studio' to offer its latest range of completely co-ordinated Bedrooms and customized Kitchens. Nolte launched its first boutique store in Hyderabad here at Road No. 5, Jubilee Hills today. It has two stores in Bangalore and Mumbai and plans to open four to five stores this fiscal informed Ms. Suchita Talwar, Director – Nolte Home Studio, India .  

In partnership with the SJR Group, a leading infrastructure and property developer of South India, Nolte is focusing on the Indian market through exclusive concept stores called `Nolte Home Studios' in the country to offer its latest range of furniture collections. After Bangalore and Mumbai, Hyderabad is the third city, with Delhi slated as being the next, later this year.

“Nolte will cater to the discerning Hyderabadi consumers with the latest range, straight from Europe ”, said Mr. Manoj Gupta, Director – Nolte Hyderabad. “Obviously the market for furniture and new homes are closely related. Indian customers today are well travelled and have a discerning taste for good quality and design. And they demand real value. And that is precisely what Nolte offers. At the end of the day, every Indian customer wishes to invest in something that has proven lasting value, and Nolte products are doing that everyday, in different parts of the world”.

Manufactured only in Germany , Nolte products available in India are its range of award-winning Kitchens, completely co-ordinated Bedrooms and walk-in Wardrobes and even entertainment Consoles. The range also includes designer bedrooms from JOOP!, Germany ’s largest fashion brand. Internationally, JOOP! products include fashion wear and accessories for both men and furnishing with a global turnover of close to €500 million.

“Nolte has always stood for quality, style and innovation. Although we are in over 40 of the most developed countries, our interest in India is special and the last three years has proved to us that that market is growing, even in this global downturn. In our growing global retail presence, Hyderabad is itself a significant market, not only in the Indian context. Unlike many other international players, we are catering to a wide market – from the mid to the mid-upper end, for which of course the market is well supported by the explosion in both lifestyle apartments and high-end villas. Moreover, with our inimitable commitment to quality, we are confident of being able to cater to the Indian consumer who is in-sync with the latest in lifestyle and fashion trends of Europe . And that's exactly what we offer,” said Mr. Gupta.

"Research shows that in the coming two years the size of Indian furniture market will grow to €2 million. The number of middle and double income group is also growing rapidly. So, apart from the upper-end consumers we also plan to target these income groups."

The range of furniture and budgets is vast. Complete Bedrooms range from Rs.1.25 lakhs for Nolte to 13 lakhs for JOOP!, depending on sizes, combinations and finishes. Kitchens start from Rs.2 lakh and can go up to as high as even Rs.35 lakhs. The future of luxurious, high-priced products in India is bright says Suchita. The decisive factor would be quality and longevity.

The Nolte Home Studio Hyderabad store at Road No. 5, Jubilee Hills spread over 4,500 sq. ft. will showcase the latest collection of fully-coordinated Bedrooms and award-winning Kitchens, integrated living concepts and designer bedrooms by Germany’s largest fashion label – JOOP! Customers are assured of world-class design, style, functionality and perfection with the Nolte range. With 85 of pioneering innovation and style, Nolte today spans the globe, from the USA and Europe to the Gulf and Japan . Given the design, production expertise and flexibility, Nolte is found today in some of the finest projects across the world. Highburry (UK), Parkvadi ( Turkey ), Sama Towers ( Dubai ), I-Tai City ( Taiwan ), apart form key projects in Bangalore and Mumbai.

Nolte Kitchens offer high levels of storage, friendly innovative features, and plenty of space that makes the kitchen a warm, inviting hub. Basic Nolte design uses many concepts that are distinct viz. ‘Silent Comfort’ or soft closing that ensures that even if you bang the closets shut it will make a soft sound; Lip sealing along the edges, which keep dust and insects out and is colour coordinated and hence unseen; interior and exterior finishes are matched, etc.

The Nolte kitchen is suited for the Indian heavy cooking and frying styles and is almost maintenance free. A Nolte kitchen doesn’t just make you cook better, it makes you live better! The stylish kitchens come with a warranty of 5 years.

Nolte Bedrooms are stylish and completely coordinated. Wardrobes (with sliding, hinged or folding doors), beds, side-tables and chest of drawers designed and engineered the German way are available in a wide range of shapes, styles, sizes, colours and finishes. With innumerable features to suit the idea of convenience, utility and lifestyle of the customer, Nolte offers various features with Security Locks, an additional feature introduced specially for Indian homes. Also, higher wardrobes, akin to ‘lofts’ were introduced for India .

Nolte is looking forward to crossing the 100crore mark in India by 2011, despite the slowdown, with its Bangalore stores and the residential contract business already doing well. “We expect Hyderabad to be a significant market. As of now, we are also looking at a Delhi launch in the next three months”.

Nolte is prepared to cater to the both the new home owner and the old one. Whether its sprawling bungalow or a smaller apartment space, Nolte has solutions in both ranges. At the end of the day Nolte furniture is not only about functionality and quality, but also about style. A Nolte kitchen or bedroom is as beautiful to look at as it accommodates everything one needs in terms of convenience and functionality, and more. Since all Nolte solutions are modular in nature, one can add on additional kitchen cabinets or wardrobe space even after years, making it cost-saving and efficient

Nolte Home Studio offers complete Kitchens and Bedrooms from Nolte, designer Entertainment Consoles, Cabinets and Book Shelves from Gwinner! and designer Bedrooms from JOOP! The range spans across time, style and budget, and includes the latest from the European collection. While the company sets design trends in our European markets, the products have also been designed to Indian needs. Nolte services are made for easy and quick decision-making. Specialized design software, a team of design professionals, German consultant designers, German-trained installers and an evaluation process that helps homeowners and professionals arrive at the right solution amidst the wide variety.

Nolte Home Studio situated at Jubilee Hills is open from 10.30 a.m to 8.00 p.m. everyday

Reachout's News Bureau
 April' 2009

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