Shoppers Stop launches its second store in Hyderabad at GVK One Mall
1st Citizen Member inaugurating Shoppers Stop at GVK One Mall2
Hyderabad|India|May:
Shoppers Stop, India’s premier fashion and lifestyle
destination, today launched its second store in
Hyderabad at the GVK
One Mall at Banjara Hills. The inauguration took place with a ribbon
cutting ceremony by Shoppers Stop First Citizen Members. The launch was
followed by fun-filled activities including tarot card reading,
Mehndi, and Puppet
Shows.
This new store at Hyderabad
also marks the twenty seventh (27th) store of Shoppers Stop in
the country.
The new store
sprawls over 47,150 square feet spanning across
three levels (Ground, first and second floor). The
ample space ensures an uncluttered, smooth and
luxuriant shopping environment. This new store has
been designed by eminent UK based architect firm
Portland Design Associates. The store’s aesthetics
reflect international appeal and grand opulence in
keeping with Shoppers Stop’s bridge to luxury
positioning.
Speaking on the occasion, Mr. Govind Shrikhande –
Customer Care Associate and Chief Executive Officer, Shopper’s Stop Ltd.
said, “The launch of our second store in Hyderabad is testimony to our
long standing commitment to provide our esteemed customers with an
unparalleled shopping experience. The new store at GVK One Mall will
bridge the gap of international luxury brands and address the fashion
desires of our customers. We are certain that our second store will exceed
the expectations of our Hyderabad customers. ”
The entrance of the store leads into the rectangular
atrium which provides an expansive tour of world-renowned luxury brands in
accessories, sunglasses, watches, jewellery, cosmetics, electronics,
fragrances and personal accessories. Categories such as Ladies ethnic
wear, ladies western wear, home décor, kids apparel and toys are located
on the first floor. The
second floor houses a prolific variety in men’s wear including
men’s formals, casuals, men’s ethnic wear and sports wear. To make for
easy accessibility, each level of the store has an entrance facing the
mall atrium.
Shoppers Stop at GVK One Mall brings to Hyderabad a
luxury shopping extravaganza like no other. Being a house of premium
national and international brands, the new store is a one stop shop for
coveted labels such as
Calvin Klein, French Connection, Benetton, Dior, YSL, Clarins,
Arden and Armani (fragrance) to name a few. In addition to the host
of premium national and international brands, the new Shoppers Stop store
offers a wide variety of merchandise across categories under its
exclusive labels STOP, Haute Curry, Kashish, Push & Shove, In ‘sense,
i Jeanswear, Life amongst
others.
The new store also has
Mothercare on Level
One. Mothercare is globally renowned brand for maternity, baby and
childcare products. Mothercare is the world’s most recognized and
respected brand in the infant and children’s apparel, accessories and
utilities market. It is synonymous with high quality, safe, and
contemporary products for
mothers-to-be, new borns, toddlers and children till
eight years of age.
At Shoppers Stop emphasis is given to customer
convenience with customer friendly signage, alteration desk, customer
service desk with gift wrapping service, exclusive First Citizen Members’
lounge to name a few. Trial rooms are located in clusters for every
department and section. Cash
counters are strategically and visibly placed at central locations
of each floor in banks of 4-6 counters. Escalators and elevators are
also placed in each level to make movement across levels easy and
comfortable. This new store is also a disabled friendly store with
separate Washrooms and Trial Rooms especially designed for the
physically challenged.
Promotions and events have been integral part of Shoppers Stop’s
service offering to create a unique and unforgettable shopping
experience. |
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The offering is a complete and wholesome shopping
experience for the family, and has the best available for those looking
for a better lifestyle and fashion experience. All in all, the new store
is breathtaking in all its grandeur and houses the trendiest and most
fashionable labels in town.
Shoppers Stop pioneered modern retail in India and is
the highest benchmark of modern retailing standards in the country. It is
the largest chain of large-format department store in the country with
Twenty Seven (27) stores in Twelve (12) cities. Shoppers Stop First
Citizen Loyalty programme is also largest loyalty programme in the
category with more than 1.27 million members across India .
Reachout's News Bureau
May' 2009
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