Hyderabad|India|March: Café Coffee Day,
the chain that offers refreshing moments to millions across the country
now launches ‘Shadows’ – Coffees inspired by Time
that are all set to enhance the romance of the brew;
coffees for different times of the day.
Everyday, as our lives get more hectic, mornings
merge into afternoons into evenings. Shadows sway
as the sun moves across the sky and we ignore
their beauty. Café Coffee Day urges consumers to
take a moment and cherish the uniqueness that
every moment of every part of the day brings with
it. The connoisseurs of coffee are once again
tantalizing the
taste buds and intoxicating the senses with
the new range of coffees designed to suit every
meal, be it breakfast, lunch or dinner.
The different times of a person’s day brings in
different moods and feelings. Thus it is important
that what we consume by way of food or beverage
suites that time of the day and enhances the
experience and lifts our spirits. It is observed
that one tends to feel more energetic and
refreshed in the mornings after a good night’s
sleep; the afternoons usually tend to bring in a
certain amount of fatigue whilst the evening sets
in that mood of wanting to be with
someone/socialize and end the day with a healthy
supper. Keeping these changing moods at different
times of the day in mind CCD has crafted a new
range of coffees after detailed research.
The new range of coffees is available across all
CCD cafés in Hyderabad from 26th March
onwards.
Commenting on Café Coffee Day’s latest customer
value initiative, Ramchander
Raman, Head – F&B said, “At
Café Coffee Day we are committed to
enhancing the coffee experience for consumers
through exciting new recipes. The new range of
coffees is recognition of the fact that every mood
and every part of the day needs a specialized brew
both in terms of the ingredients as well as taste.
This new range of coffees is designed to arouse
the senses and compliment the different moods of
the day. We look forward to our customers enjoying
Shadows through the different times of the day.”
Reachout's News Bureau
March' 2009
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