Now a Khadi showroom
on par with the MNC retail outlets in decor, ambience and range comes up
Hyderabad|India|March'2010: Khadi or
Khaddar is the fabric of freedom. It is the pride of India. Mahatma Gandhi
promoted khadi to boycott imported foreign clothes. During
pre-independence era the movement of khadi manufacturing gained momentum.
This movement of khadi manufacturing and wearing started as to discourage
the Indians from wearing of foreign clothes.
Now 63 years of the Independence, Khadi is still not preferred by many on
par with the ready made clothes and designer garments offered by MNCs.
But, one family from Nizamabad wants to make a difference. They want to
bring back glory to Khadi. Decided to set up a showroom for Khadi clothes
on par with the many MNC showrooms in decor, ambience and range. Under "Bharat
Khadi Elite", this 4000sft, ground plus first floor air conditioned
showroom comes up bang opposite Secretariat, adjacent to Amrutha Castle
Hotel at Saifabad.
Along with Bharat Khadi Elite, "Indo Fab International", a linen club,
exclusively for readymade lenin garments is also set up. It showcases
never seen before sprakling khadi, linen, super bright, stripes, white,
light, dark, flouroscent and pestal colour garments. It has a seperate
division for dignified Dr. A.N.R Khadi and Kashmir Shawls.
Set up with a huge investment, Ambala Muralidhar wants to bring about a
revolution for the Khadi and Handloom clothes in the state. He wants to
facelift image for Khadi from a freedom fighter's identity fabric to a
fashion garment. Khadi is a versatile fabric. It has the unique property
of keeping the wearer warm in winter as well as cool in summer season.
This fabric has coarse texture and gets easily crumpled.
Therefore in order to keep it firm and stiff, starch is to be added. This
fabric on washing is more enhanced thus the more you wash it, better the
look. Khadi is not easily worn out for years together, at least for 4-5
years. Very attractive and designer apparel are made by doing handwork on
them garments made from it. During spinning of khadi the threads are
interwoven in such a manner that it provides passage of air circulation in
the fabric. Apart from this unique property, it also provides warmth in
winter season which is quite surprising factor, informed Ambala Muralidhar.
It is eco-friendly and people-friendly. It is mainly manufactured in rural
areas of India. Years ago it was considered as the fabric for the poor
rural workers and farmers. But wearing khadi is no more for the poor, many
high profile personalities and economically sound people prefer to wear
it. It is considered as one of the most beautiful Indian fabric. The khadi
wearer gets a royal and distinguishable look due to its fall and style. It
symbolizes luxury and uniqueness. But, the fabric has more potential in
India which is yet to be achieved.
Khadi has gained worldwide appreciation as it is hand made, durable, long
lasting and organic in nature. But, still it is no longer preferred by
many Indian youth. The fabric is produced by the masses for the masses. It
is associated with Gandhian philosophy as well as makes a fashion
statement. Through the medium of khadi weaving, the weaver expresses art
and designing by the spindle and loom. It is widely accepted in the Indian
fashion circle. Leading fashion designers now include it in their
collection by designing clothes with khadi material. There is huge demand
of it in international market, especially in western countries.
In oreder to make the fabric still further sought after, we want to
declare fight against western readymade clothes. We want to encourage
usage of Khadi clothes. We appeal to one and all to make it a point to
wear Khadi clothes once in a week. I also appeal to Schools and Colleges
in the state of Andhra Pradesh to encourage wearing of Khadi clothes
atleast once in a week, said Muralidhar.
"We are a dedicated weaver family. Our journey began in 1930 with "Khadi
Kharkana" informed Muralidhar and his father Ambala Satyapal. It was
established by our grandfather Ambala Narsimham in Nizamabad. He was a
freedom figher. He ran the business for forty years. After him his son
Ambala Satyapal set up "Bharat Khadi Bandar" in 1960 in Nizamabad, said
Then came "Bharat Khadi & Handloom House" in Nizamabad. And it was set up
Satyapal's son Ambala Muralidhar. Then they expanded to Hyderabad in 1987
with a showroom "Bharat Khadi Kendra" next to Ravindra Bharati in Saifabad.
Now comes up Bharat Khadi Elite and Indo Fab Internaitonal Linen Club.
Even then recession is crippling the market, the khadi clothes are sold
reasonably. But unfortunately it is becoming difficult to procure original
Khadi. We are committed for the quality khadi fabric for many years. Many
and almost all state politicians patronise us informed Muralidhar.
Dr. Akkineni Nageshwar Rao, a renowned telugu film hero of yester years
who inaugurated one of our shops near Ravindra Bharati admits that it is
very difficult to get quality khadi fabric. I am happy Muralidhar family
is committed for the quality fabric.
Bharat Khadi Elite is located Opp Secretariat's Old Gate, Adj to Hotel
Amrutha Castle, Saifabad, Hyderabad.
More 'Retail Outlets' of Hyderabad...
Reachout's News Bureau