Continuing
its focus to support the right to education of
marginalised children in India, P&G India closed
Shiksha ’08 with the largest-ever contribution of
Rs. 3.2 crores to CRY and other initiatives
reaching out to over 87,000+ children in the
coming year.
Shiksha in its fourth year now is P&G’s
Corporate Social Responsibility Programme
in partnership with CRY that empowers consumers
across the country to participate and support the
education of marginalised children in India via a
simple purchase of any of P&G’s products.
Irrespective of sales, every year P&G commits to a
minimum of Rs. 1 cr. to its partner CRY, which
will be allocated to projects focused on enabling
the child’s right to education.
These funds will be deployed to the established Shiksha Projects that
work with the State Education Departments to re-look at existing
education policies; create awareness to build more schools with
better infrastructure, and more basic amenities like water, electricity,
health; enroll more children into formal schools and promote retention in
schools; and build all-round development of children.
These funds will aid in achieving the Shiksha vision of seeing every
child in a formal School!
Project Shiksha is part of P&G’s global philanthropy program P&G Live,
Learn and Thrive that focuses on the development of
children in need across the globe, with Education of Children via
Shiksha being the priority in India.
Disclosing this in a press note issued in Hyderabad,Shantanu Khosla,
Managing Director, Procter &
Gamble India said, "Since inception, four years ago, Shiksha has
grown from strength to strength. Today it has gone beyond a one company, one
NGO initiative to a national consumer movement that enables consumers to
make a difference to lives of thousands of children. This has been our most
successful year till date with the biggest ever contribution of Rs. 3.2 cr
made by P&G India to CRY and other initiatives reaching out to a higher
number of children ever before. This is one step closer to our vision of
seeing every child in school".
Irwin Fernandes, Director - Western Region,
Child Rights and You said, "The Shiksha programme has made it
possible for the responsible consumer to make a difference to the rights of
India’s children. Children in India have the right to quality education, to
health and to protection.
