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-Some
businesses continue to flourish despite slowdown-
Hyderabad|India|April'2009:
Not all businesses
have been affected by the economic downturn. There
are many businesses which have been thriving
despite the slowdown. There are sectors like -
healthcare, clinical research, private security,telecommunications, Public Relations and gaming -
that remain unscathed by the global meltdown.
Healthcare is different kind of a sector. We can't
defer or delay the treatment as mounts to life and
death. With over three crore people with
cardiovascular diseases, two and half with
diabetes and one crore with psychiatric disorders
we cannnot do away with healthcare, because health
is wealth. The International Consultancy KPMG
estimated that currently the healthcare industry
is worth Rs 5,125 crore during this financial
year.
Equally on strong footing is Clinical Research
industry which is thriving well despite downward
trend. Indian Clinical Research students from
Institute of Clinical Research (India) (ICRI), the
country’s premier Clinical Research Institute
found placements in 202 MNCs, Fortune 500
companies and Indian companies like Pfizer,
Novartis, Sanofi, Quintiles, MSD, Merck, IRL, CCBR,
TCS. All the 3500 students from ICRI found
placements.
A large number of students have been placed in UK,
Singapore and other locations abroad. In India
students with M.Sc degrees have been placed at a
starting salary between 30,000– 60,000 pm and the
part time PG Diploma students have started with a
salary between 15,000-30,000 pm. Students placed
in UK and Singapore are drawing a salary of 21 Lac
per annum. As trials come increasingly to India,
it requires 10,000 to 15,000 clinical
professionals each year. However, according to
Institute of Clinical Research(India), the handful
of Clinical Research Institutes produce 4,000 to
5,000 professionals. Clinical Research is slated
to touch Rs.50 billion by 2010.
According to Dr. S. K. Gupta, Dean & Director
General, Institute of Clinical Research (India),
“This year again placements have gone well and the
students have been placed before the course is
complete. Over 22 students have been placed in the
DCGI’s office. Also 2 of the senior students who
had passed out 3 years ago have taken the position
of Assistant Professors in Niper the leading
pharma training institute, Government of India to
teach clinical research to the students in
Hyderabad”.
More today than ever, the need for complete and
intelligent security has arrived on the shores of
India. But despite the evidence of constant danger
around us, the reality is that security is still
not a topmost concern for most people. Despite of
this, the private security business is also full
of new opportunities.
Godrej Security Solutions (GSS), with decades of
expertise in safeguarding our country with high
end security systems, is seeking to create more
awareness about the need to take a broader
holistic approach to security. It has initiated a
series of concept based training programs across
its sales and distribution network and is offering
consultancy across industries to help them
understand the specific needs and concerns within
their industry. In continuation with its desire to
educate masses on the need to ‘live
intelligently’, GSS saw a perfect opportunity to
communicate the same though an in-film association
with Percept Picture Company in their just
released Hindi Movie thriller ‘8x10 Tasveer’,
directed by Nagesh Kukunoor, and starring Akshay
Kumar. In an excellent display of cinematography
and well planned sequences showcasing extra
sensory powers of Akshay Kumar, the movie has
seamlessly managed to blend in the idea of
intelligent security solutions along with the core
theme of the movie.
The Godrej Security Solutions Division (GSSD), one
of the divisions of Godrej & Boyce Mfg. Co. Ltd.
and part of the USD $ 3 billion Godrej Group, is
the pioneer and leader in the business of security
equipment for homes, banks, offices and
industries. The Security Solutions Division is the
largest manufacturer of Security Equipment in
India and has over 75 per cent of the domestic
market share. GSSD, is the largest supplier of
security equipment to the banking industry,
corporate and public institutions which include
the Reserve Bank of India, State Bank of India and
several other multinational companies along with
Airports, Railway stations, Stadiums, Places of
worship, Defense establishments, ONGC, NPCIL and
other prestigious institutions. GSSD is the only
company in India which does a complete threat
assessment of the sites before recommending
security solutions and offers a comprehensive
range of Intelligent Security Solutions for
various segments. The division currently exports
its products to more than 40 countries including
Middle East Asia, South East Asia, Far East Asia,
East Africa, US and the SAARC countries, Canada
and Europe.
Even securing guarding business is on the
increasing. Many unheard companies too have been
opting for security cover. G4S said to have
recruited about 40,000 plus security guards this
year. And the industry on the whole in India is
expected to generate well over ten lakh jobs every
year, which is by any standard a gigatic number in
terms of private security personnel.
Another industry which has also defied the
downward trend is telecommunications, particularly
mobile telephone sector. "Indian's now prefer
mobiles to bicycles for networking said an
industry insider recently, tells all that. 2008
become banner year with 350 million mobile
subscribers in India. With promising trend India
had already become a new tiger of the global
mobile industry. Thanks to lower tariffs and
falling handset prices and home to a clutch of
global operators working with local companies,
India had almost 350 million mobile subscribers
(including GSM & CDMA) in early 2008. In 2004
India had a mobile penetration rate of just 4 per
cent. Current penetration rate is around 34% and
by end 2012 Standard Chartered predicts a
penetration rate of 61%. In comparision to many of
its emerging market peers like Bangladesh(52 per
cent), Tanzania( 50 per cent), India is certainly
forging ahead of its peers. In terms penetration,
the gap between India and many established markets
in mobile penetrations is shrinking. India’s
mobile operators committed to investments of about
US$20 billion over a two year period to 2009 to
bring over 80 per cent of the population under
mobile coverage.
Public Relations Industry, though nascent, has
defied the industry trend and continues to thrive
even in the slowdown. India’s public relations
industry to touch $6 bn mark by 2010 from current
$3 billion due to increasing competition among
companies to build brands resulting in more sales,
said the Associated Chambers of Commerce and
Industry of India (Assocham) in a survey
conducted. Since demand for PR professionals is
rising, and so are opportunities, the relationship
industries has shown a growth rate of about 22-25
percent in last couple of years. It has now risen
to 32 percent and the trend will continue in
future and even grow for better, the survey
revealed. The Indian PR industry has about
1,200-1,500 agencies with total manpower strength
of 30,000 to 40,000, the Assocham said. While
these figures seem to be promising, some industry
insiders denied that the industry is not as big as
stated by the survey.
Gaming has also defied the downward trend and is
set to touch $200 million by 2011, software
industry body National Association of Software and
Service Companies (Nasscom) said. The industry
will grow to $40 billion globally by 2011, Nasscom
said in a report.
“Of all industries, gaming is definitely recession
proof. Undoubtedly, gaming and animation today are
a serious business and rake in high moolah for
companies specializing in this segment said Amit
Tripathi, Managing Director of Insite Digital.
Insite Digital has launched Indiavoting.com,
India’s first edutainment site on Indian politics,
with current focus on General Elections 2009.
Insite Digital is a next generation media company
that seeks to create niche internet media
platforms catering to diverse audiences. “Internet
audiences are hungry for highly interactive
visual-led content and social networking
opportunities. Indiavoting.com offers Democrazy- a
treasure trove for young adults and senior
citizens alike in its range of edutainment
content, freshly created for General Elections
2009. In addition, we provide ChopalTalkies-a
social networking window for voters to align or
disagree with various groups on the internet in
line with their political ideologies”, said Amit
Tripathi, Managing Director Insite Digital.
Today we need along with three essentials of life
Roti, Kapda, Makaan, we need broadband. Broadband
becoming increasingly available, computer gaming
industry is expected to grow further, informed
Amit Tripathi.
Different industries react differently in
recession. Like the above few sectors, there are
also many more industries which are still not affected by the
global meltdown.
Reachout's News Bureau
April'
2008
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