Hyderabad|India|September'2010: South Indian cinema, especially, is a hotbed of action. South India ’s cinematic talent has given us so much to celebrate. Saluting the prowess of all those who make cinema gripping, gritty and grand and recognizing and felicitating the finest independent cinema from South India The Lux Sandal Southscope Cine Awards 2010 will be held at the HICC (Hyderabad International Convention Centre), Hyderabad on September 19, 2010. 

Announcing this at a Press Meet organized in city, Mr. Moorthy Sreenivasulu, M.D. & Publisher, Southscope said, “We want to honour the originality and excellence of filmmakers, actors, technicians and artists across the four South Indian film industries viz. Telugu, Tamil, Malayalam and Kannada.” Various Film Stars Shramila Mandre, Jennifer Kotwal, Sanjjanaa, Nidhi Subbaiah and Diganth also spoke on the occasion and disclosed the nominations from Kannada film industry. 

The theme of the awards is ‘South is One’. Elaborating on the same, he said that breaking cultural barriers is something the South Indian film industry can teach the world. Be it films made in Tamil that have become blockbusters in Telugu and Kannada regions, or Telugu actors whose star value has transcended regional borders, or Malayalam cinema that has caught the imagination of movie-goers across all four states, or the lilting Kannada film music that has caught the ear of listeners irrespective of the language they speak – the power of oneness, is all-pervading in South India Cinema. A phenomenon unique only to it, Southscope’s latest edition of awards salutes this spirit. 

Giving details Mr. Rajendra Prasad of Sprint Telefilms said that Southscope has followed a stringent selection process by eminent jury personalities - professionals from the film and music fraternity. The Awards ceremony will celebrate and honour cinematic talent in various categories such as: 

Best Film - 4 languages
Best Actor (Male / Female) - 4 Languages
Best Director – 4 languages
Best Music Director – 4 languages
Best Singer (Male / Female) – 4 languages
Best Supporting Actor (Male / Female) – 4 languages
Best Comedian – 4 languages
Best Lyricist – 4 languages
Best Cinematographer – 4 languages
Sensational Debut – 4 languages
Lifetime Achievement 

The guest list for the scintillating Southscope Cine Awards 2010 comprises of the who’s who of South Indian cinema. Apart from nominees in all categories, and other stars, we expect Chiranjeevi, Vikram, Suriya, Mammootty, Mohanlal, Nagarjuna, Puneet Rajkumar, Venkatesh, Ramcharan Tej, Allu Arjun, Ravi Teja, Shriya Saran, Reema Sen, Prabhu Deva, Nayanthara, Jyothika, Vijay, Simbu, Namita, Soundarya Rajnikanth, Upendra, Ramya, Pooja Gandhi to make up the august audience informed Mr. Moorthy. 

The elusive Ms. Sridevi Boney Kapoor will grace the occasion and give away a very important award on Southscope’s special request. This will be her first major appearance after a hiatus of two decades. Preeminent names from the fashion industry, CEOs, celebrities, bureaucrats, politicians, who’s who of the State will also be invited for the awards ceremony. 

As an interlude to the presentation ceremony, there will be electrifying performances by prominent film personalities. Genelia, Tamannah, Mamta Mohandas, Charmme, Sruthi Hassan, Reema Sen, Vijay, Yash, Arjun, Bharat and others are expected to set the stage on fire with their hi-voltage acts. 

Current Indian Idol, Sriram will get the audience swaying to his resonant voice. 

The Show will be hosted by the glamorous duo of Shriya Saran and Shyam (‘Kick’ fame).