UK’s Consumer champion Which? announces arrival of its consumer magazine ‘Right Choice’ in Hyderabad

Promises to make 2011 a year of informed buying and super savings for consumers by being a truly unbiased guide

Hyderabad|India|February'2011: Europe’s biggest consumer organisation, Which?, introduced its first consumer magazine ‘Right Choice’ to Hyderabad today. Reflecting the ethos of its parent organisation, Right Choice is designed to be a completely independent and unbiased magazine that is primarily supported by subscription and sale on the news stands. In the wake of slick advertising and overwhelming choices, Right Choice provides consumers with a lever to choose better and safer products at competitive rates.

With the marketplace in India undergoing a significant transformation in the past 15 years, the Indian consumers are facing the dilemma of over-choice. Decision-making has become a complex process, whether it is buying a brand of masala or buying a car, often leave the buyer perplexed. In such a scenario, Right Choice endeavours to address this confusion by providing unbiased information and scientific buying advice to the Indian consumers.

Every month Right Choice conducts independent and rigorous tests on a range of products and services. Televisions, mobile phones, mixer grinders, shampoos, travel sites, multiplexes are all measured against criteria such as durability, energy efficiency and reliability so that Right Choice can bring to the buyers an unbiased guide backed by expert buying advise.

Yohaan Dattoobhai, Managing Director at Which? Right Choice, says:

“Which? In the UK has been helping people to make smarter choices for more than 50 years, by giving expert advice and recommending products and services that stand up to the most rigorous testing. With the launch of Right Choice in India, we aim to bring the same advantage to the consumers here. By subscribing to Right Choice, the people of Hyderabad will get the expert advice they need on products and services that matter to them, from electronics to home appliances, credit cards and electricity providers.”

With the consumer as the centre of all its activities, Right Choice goes to great lengths to retain its identity as the unbiased guide. It functions on a strict ‘no advertisements and only test-backed recommendations’ policy. With its launch in the city of nawabs, Right Choice promises to give Hyderabadis a truly independent and authoritative support that will help them arrive at the right buying decision while saving them precious time, money and effort.