Hyderabad|India|July '2011:Fashion Yatra the now much awaited, ambitious dream that has grown from strength to strength, clearly has all engines fired with passion, led by Kamini Saraf will be in city on 29 July 2011 at Hotel Taj Krishna from 10.00 am to 8.00 pm. The woman blue print of this event Fashion Yatra becomes more focused and consistent with every passing year in ensuring that visitors and participants at Fashion Yatra enjoy exciting thresholds of experience with every passing year.

In its 6th year, Fashion Yatra has moved on to offering an even more evolved podium in terms of not only participant profile but also the style of presentation, geared up to responding to a vibrant retail consumer, looking for an opportunity to familiarise with new trends and products in the Home and Fashion segments.

The categories on display are broadly categorised into the best of Fashion, Fashion and Life Style Accessories, Jewelry and Home with an assurance to men and children that they too will not return disappointed.

In Hyderabad more then 60 designers will participate in Fashion Yatra and line-up includes Ethnic and Indo Western, Pakistani, Saree’s and Unstiched, Jewellery, Semi Precious Jewellery, Silver Accessories, Footwear and Bags, Kids Wear, Home Accessories and Exotic Dates.

Fashion Yatra believes that ensembles are not meant to merely look good, but are required to respond to a wearer’s requirements, in offering comfort and presenting a style statement, within a price point that is comfortable and offers value for money. The selection is discreet to ensure that there is no overlap in product categories and there is a representation of a wide talent pool.

Indeed Fashion Yatra’s yatra has taken a quantum leap in terms of quality and numbers and is emerging as an entity poised to be a leader in the country’s shopping bazaar segment. Since their maiden presentation, part of the proceeds have been going to various charities. Fashion Yatra saw the adoption of “Nanhi Kali”, an organisation devoted to offering the girl child basic education from Kindegarten to High School and each Fashion Yatra event is committed to sponsoring a minimum of 100 nanhi kalis – namely the girl child. .