Tarun Tahiliani Bridal Couture Exposition at Hyderabad from August 6-7 at The Park Hyderabad

Hyderabad|India|August '2011: India’s finest bridal event – The Tarun Tahiliani Bridal Couture Exposition is back. The third season of this luxurious exposition is scheduled across July and August, 2011. The Tarun Tahiliani Bridal Couture Exposition is a unique concept designed as a novel way to showcase Indian Bridal Couture and Luxury in the finest of setting in each city. This year, expanding the reach of the event beyond Delhi & Mumbai, the TTBCE will also be held in Hyderabad & Kolkata taking the number of cities upto four. The event proposes to exhibit in additional cities across India in the coming years.

In its third season now, the Exposition promises a new benchmark in the showcase of India’s rich heritage styled in a contemporary manner. The theme chosen for this year is ‘Artisanal- Bringing the Artisan to the Fore’- an entirely novel blend of Indian finery with a layered western construct.

Talking about the Exposition, Tarun Tahiliani said, “This exposition is a confluence of two great artisanal traditions in a unique fashion. European designers have always used Indian workmanship and now we will see a new fusion of Indian Couture using international construction with the finest weaves, embroideries, jewels, stones and techniques”

The first 2 editions of the Tarun Tahiliani Bridal Couture exposition met with great success due to the distinctive nature of its concept, the grandeur of its spaces and diverse stories. This exposition promises to bring the processes of creating a garment to the fore and educate the customers on the techniques that create luxury and fine fit.

This first-of-its-kind bridal couture event is scheduled in Hyderabad at the newly launched luxury hotel The Park Hyderabad from August 6-7, 2011.

The Event is being supported by Luxury partners such as Forevermark, DLF Emporio, Diageo, Swarovski Elements and The Park hotels

“We at Forevermark are delighted to be part of Tarun Tahiliani Bridal Couture Exposition for the third year in a row. Renowned for his expertise in bridal couture, working with someone like Tarun gives us an opportunity to be part of every bride’s special day. Diamonds complete the sparkle and brilliance of every bride; the fact that less than 1 percent of the world’s diamonds are eligible to be Forevermark and be inscribed with the Forevermark icon and unique identification number assures every bride that the diamonds that adorn her on her special day are beautiful, rare and responsibly sourced. Crafted by some of the leading jewellers in India, the designs that will be showcased with Tarun’s bridal look for this year will give every bride a timeless elegance.” says Binita Cooper, Managing Director of Forevermark.

“DLF Emporio is happy to be associated with Tarun Tahiliani Bridal Couture Exposition. Tarun is the icon of the Indian Fashion Industry and creates wedding collections that are synonymous with the discerning fashion connoisseurs. DLF Emporio is the perfect venue for holding this exhibition as it offers the finest in Indian designs.” says Dinaz Madhukar, Vice President, Mall Management, DLF Emporio.

“We at SWAROVSKI ELEMENTS are delighted that our long standing association with Tarun Tahiliani has redefined luxurious weddings and helped in recognizing Indian bridal fashion at par with the best in couture. SWAROVSKI ELEMENTS and bridal couture is a marriage that continuously surprises, scintillates and inspires a whole new world of possibilities. Tarun is one of India’s most creative, sought after designers and we are very proud to be able to stand with and contribute at every important landmark in his career. The exhibits at Tarun's forthcoming Bridal Exposition this year promises to raise the bar further, with sparkling avant garde pieces made with SWAROVSKI ELEMENTS in its luxurious best.” said Sanjay Sharma, Director, Swarovski Elements, Swarovski India.

“Tarun Tahiliani’s Bridal Couture Exposition has become one of the most sought after high society milestones on the festive calendar. It gives us great pleasure to associate with a property that stands for the same values of exquisite craftsmanship, distinct character and contemporary style as Diageo’s Reserve portfolio. “ says Abanti Sankaranarayanan, Marketing & Innovation Director-Diageo India.

About TARUN TAHILIANI : Tarun Tahiliani found his design studio in 1990. His distinctive signature has since evolved as a fusion of textile detail, refined luxury, and meticulous tailoring. TT (as he is affectionately known) creates couture, diffusion, prêt-a-porter and accessory lines, which are Indian in sensibility, yet international in their appeal. Having started his professional career with a degree in Business Management from the Wharton School of Business, University of Pennsylvania, he opened India’s first upmarket boutique, Ensemble, in 1987, heralding a fashion and retail revolution in India.

He has many firsts to his credit, including the first-ever Indian designer to showcase at the Milan Fashion Week in September 2003. He has shown collections in New York, London, Milan, Tokyo, Dubai, Singapore, Hong Kong, Moscow, South Africa and Karachi. In 2008, he opened his super flagship store the DLF Emporio Mall in Vasant Kunj, New Delhi. This is the first store of its kind to merchandise the entire collection – Women’s, Men’s and Accessories. Tahiliani’s new line of semi precious jewelry is also a permanent feature at this location, along with new series and brand extensions.

Tarun Tahiliani has also become the first ever Indian designer to launch a collection of monobranded watches under his label in collaboration with the world’s leading watchmaker Timex Group. The collection comprises of two sub brands “tarun tahiliani”, a Bridal collection and “OTT by Timex”, a Ready-to-wear collection. Each piece explores traditional Indian jewelled Jadau work with varied beautiful stones, pearls and dull gold adding lustre.

Tarun in collaboration with Ferns & Petals has one of its kind luxury floral boutiques FNP Tahiliani under his label. FNP Tahiliani houses nature’s every delicate beauty, from the rare Cembediums and Oriental Lilies to the exquisite Helicons and Spider Orchids alongside copious others.

About Tarun Tahiliani Bridal Couture Exposition 2009 & 2010 : In 2009, the theme of Tarun Tahiliani Bridal Couture Exposition was the different scenes at an Indian Wedding. Because of the nature of the product, the theatrical setting was created, based on Diana Vreeland’s famous ‘Costumes of Royal India’ show at the Metropolitan Museum of Art.

In 2010, the theme for the Tarun Tahiliani Bridal Couture Exposition was ‘The Procession.’ A unique theatrical setting was produced and around the celebration of the ‘Procession’ a ‘Son et Lumiere’ was created with a staggering procession, clothes, jewels, and accessories arranged with live performers on interactive models, fibre glass animals in traditional livery and luxury cars. The Bridal Couture Exposition was a matchless confluence of traditional Indian and colonial furniture, antiques and objects d’art in a lavish and palatial set-up at DLF Emporio.