Hyderabad|India|November'2008: Paddyzz™, the
retail chain of exclusive rice outlets launched Special Retail Rice
Counter for sale of Sona Masori Rice at Rs.20/- per kg here at its outlet at
Dilsukhnagar, Hyderabad. Mr. K. Rosaiah, Honourable Minister for Finance,
Government of Andhra Pradesh inaugurated the same. Mr. Devireddy Sudhir Reddy,
General Secretary - AP Congress Committee was the Guest of Honour for the launch
function. Mr. B. Janardhan, Founder - Poojitha Paraboiled Rice Mill which runs
Paddyzz outlets, said that Paddyzz has taken up this initiative inspired by the
call given by the
Honourable Chief Minister Dr. Y.S. Rajasekhara Reddy and to provide
succour to the people reeling under the price rise of essential commodities.
Speaking on the occasion, Mr. Janardhan said
that with the prices of essential commodities
refusing to retreat, the going has become
especially tough for middle class families who
cannot claim the Rs.2-a-kilo rice and are not
affluent enough to buy rice from the open market.
Though the Civil Supplies Department has issued a
October 20 that superfine quality rice
cannot be sold at prices higher than Rs 20 a kg in
the twin cities, many retailers are selling rice
at the old prices. Mr. Janardhan hailed the steps
taken by the government to control the price of
rice and making it within reach for the middle
class. He assured that Paddyzz will provide
superfine quality Sona Masori rice at its outlets
in Ashoknagar and Dilsukhnagar at Rs.20 a kg.
Mr. Janardhan added that there is no limit for the number of kgs of rice
to be sold to each customer (at Rs.20/- per kg). He urged people to
utilise the opportunity and benefit from it.
Rice is one of the leading food crops in the world and many different
types of rice are consumed. Quality preferences in various countries and
regions are diverse. As much as 70% of the worldâ€™s population consume
rice every day.
About Poojitha Paraboiled Rice Mill:
Poojitha is a pioneer in rice milling industry in the
state of Andhra Pradesh.
Established in 1997, the group has invested around Rs.100 million in
setting up a state-of-the art technology plant for paddy processing and
rice milling. It is a pioneer in marketing rice through its chain of
exclusive outlets for rice under the brand "Paddyzz" since 2003.
These retail stores are known for their extraordinary range of rice
available. i.e. boiled rice, raw rice, ponni rice of different age,
hand-pounded rice, single polished rice and various brands of basmati as
The Group has been a dominant player in the
domestic market with its flagship brand "DAISY". This brand is sold
in the twin cities of
Secunderabad and also in other parts of India like Mumbai,
Karnataka, Madhya Pradesh
so much so that DAISY has become synonymous with best quality rice today.
With its rich experience in grain processing, the group involves itself
in processing different
varieties of rice like IR 64, 1001, 1010, Ponni Rice etc. The fact
that it has a wide base of international clientele is reflected in its
continuous exports to various international destinations like Singapore,
Malaysia, Africa and U.A.E.