Hyderabad|India|February'2010: As soon as consumers lay their hands on Apple’s game-changing “iPad”, they are going to be hungry for content. And, the news industry is itching to fulfill this hunger while it waits for its own “iPod” moment that changed the music industry forever.

Pressmart, a leading print-to-online content publishing service, has announced its support for the Apple iPad. Publishers from over 50 countries use Pressmart service to deliver content to their subscribers in Same-as-Print Online Editions, Web2.0 Interactive Community-Ready Websites, Custom-Branded Mobile Apps and eReaders. Pressmart already supports all major eReader devices like Kindle, Sony, Nook and Cool-er.

Publishers will now be able to use Pressmart’s Software-as-a-Service platform to convert and distribute their print publications in an iPad ready format and Custom Branded Apps. It opens up Publishers to the massive content appetite that iPad will offer.

“With the iPad’s larger screen, the mobile consumption of news and general content through websites and Apps is expected to surge heavily. iPad is made primarily for content consumption and Publishers do not want to loose out on this opportunity. Publishers who do not have a rich, community-driven website or a Mobile App can now use Pressmart to create one, and as a hosted, on demand offering.” Said Sanjiv Gupta, Founder and CEO of Pressmart.

Reachout's News Bureau
February' 2010